Un desarrollador se da cuenta de que una de sus aplicaciones está generando 10 veces más ingresos de lo normal a través de los anuncios. Cuando analiza la situación y las causas que llevan a este hecho se lleva una sorpresa completamente inesperada. (Nota: En el artículo se usa el término CTR, que significa Click Through Rate o porcentaje de los anuncios imprimidos sobre los que hace click)
It seems we found the reason for the CTR skyrocketing. Since September 23th the app was left without content. When the users opened the app, they saw nothing but the ad. And what did they do? They just clicked on it! This leaves out some interesting conclusions:
* Users are more likely to click on the ads when they have nothing else to do.
* You can increase your revenue ten-fold by breaking your app.
* Downloads, rankings and reviews didn't take a hit. You can intentionally break your app from time to time, earn some extra money and get away with it.
Comentarios
It seems we found the reason for the CTR skyrocketing. Since September 23th the app was left without content. When the users opened the app, they saw nothing but the ad. And what did they do? They just clicked on it! This leaves out some interesting conclusions:
* Users are more likely to click on the ads when they have nothing else to do.
* You can increase your revenue ten-fold by breaking your app.
* Downloads, rankings and reviews didn't take a hit. You can intentionally break your app from time to time, earn some extra money and get away with it.
Normalmente es al revés: Los anuncios no dejan ver el contenido de la web.
Madre mía como lea esto Gallir, nos va a desconectar Meneame un rato cada día